A Rock The Bells Experience

August 11th honors DJ Kool Herc’s Back To School Jam in 1973 at 1520 Sedgwick Ave, and the birth of a new genre that changed the world forever.

Rock The Bells is committed to honoring Herc's legacy by continuing his mission and connecting Hip-Hop culture to its founding principles of community service.

Each year we will be partnering with Hip-Hop Icons to celebrate the culture and support the community - From 1973 until infinity.

On Aug 11, 2021, we hosted a special streaming experience starring DJ Kool Herc at 1520 Sedgwick Ave to raise awareness and resources for the educational organization, New York Edge, whose mission is to help bridge the opportunity gap among students in underinvested communities. Donations support free after-school programs across the 5 boroughs.