Run-DMC pose in 1985

Run-D.M.C. Drops New NFT Art Collection

Run-DMC is debuting an NFT artwork collection. The legendary rap group is making strides in the world of non-fungible tokens with the drop, which will celebrate the 35th anniversary of their classic third album Raising Hell. 

The drop is also to honor the legacy of the late Jam-Master Jay. 

The Peppermint collection will include 12 different variations of Reena Tolentino’s original Trailblazers painting and her 12ON12 Raising Hell vinyl record cover art, which is currently available in only 500 pieces.

“There are so many things that influence and inspire us. Music is one of them. It’s a never-ending process,” Run-D.M.C. has said via statement. “We are happy to showcase where some of it comes from! It all starts and ends with vinyl! If it ain’t vinyl…Then it ain’t vinyl!”

Non-fungible tokens (NFTs) have become popular in recent years.

The buzz is around using the tech to sell digital art; with notables like like Beeple to musician Grimes, tech entrepreneur Jack Dorsey and others cashing in. Grimes. for instance, sold her NFTs (10 digital images) for over $6 million in February. 

The NFT collection is available for purchase on Peppermint.

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